[WSJ] Web Browsers


重生吧,網頁瀏覽器
原文刊登日期:May 13, 2013
原文擷取出處:WSJ | Jessica E. Lessin

  Mobile phones, wearable devices and self-driving cars are generating buzz as the future of technology. But the old Web browser is being reinvented too, in a trend with implications for how consumers work and entertain themselves online.
看似過時的流覽器也在經歷重生,其引領的趨勢將影響消費者在網上工作和娛樂的方式。

  Companies from Google Inc. to small startups are introducing new features, such as taking and syncing notes and files within the browser, voice-recognition, video calls and messaging. They are also reinventing the browser for newly connected devices like cars.
從Google 到小型初創企業,很多公司都在給瀏覽器配備新的功能,比如在瀏覽器內同步記錄上傳筆記和檔案,語音辨識、視頻通話或短信功能。
  In one new front of experimentation, browser company Maxthon Ltd. will next month offer users the ability to sync downloads and local files across devices via its browser, in potential competition with file-sharing services like Dropbox Inc. Consumers will be able to download or send the data to a cloud storage account or other device running the browser from a drop-down menu within the browser. The company already offers the ability to take and sync notes in the browser.
在一個新的實驗戰線上,瀏覽器公司Maxthon 將在本月讓用戶通過其瀏覽器在不同設備上同步下載檔和本地檔,對Dropbox 等檔案分享服務商形成潛在競爭。

  The little-known software, which Maxthon says has some 120 million monthly users, more than half of them in China, aims to capitalize on consumers' desires to access their files from a range of devices. The company offers browsers for desktops, mobile phones, tablets and even in-car systems. Earlier this year, Maxthon announced a deal with Pioneer Electronics to enable users to browse the Web from an in-car touch-screen device.
這個鮮為人知的軟體旨在滿足消費者從多種設備上獲取個人檔的需求。Maxthon說,軟體大約1.2億每月活躍使用者,其中超過一半用戶在中國。
  'It's clear we're shifting to a multi-device world and that creates a lot of pain points,' says Karl Mattson, vice president and general manager of Maxthon, which has about 220 employees. 'The browser is the natural frame for this,' he says.

  The browser industry may have appeared staid in recent years, with the market dominated by tech giants such as Microsoft Corp., Google and Apple Inc. Microsoft's Internet Explorer remains the market-share leader for desktop browsers, according to Net Applications, with a 56% share of the desktop market globally. Apple's Safari browser leads on mobile phones and tablets, with 59% share, thanks to the popularity of the iPhone and iPad.
瀏覽器行業最近幾年從表面上看似乎沒什麼變化,市場主要由 Microsoft、Google 和 Apple 等科技巨頭佔據。根據Net Applications的資料,微軟的IE在桌上型電腦中仍然佔據領先的份額,在全球桌上型電腦的市場份額達到56%。
  But behind the scenes, many companies have quietly been enhancing and reimagining the Web browser, as new technologies have made it possible to do numerous activities in the browser instead of through software downloaded to a computer or mobile device. The set of new programming techniques enabling the features is often referred to as HTML5.
但是在幕後,許多公司一直在不聲不響地改進和重新設計網路瀏覽器,新的技術用戶可以透過瀏覽器完成大量活動,取代了需要下載到電腦或移動設備上的軟體。

  Companies have opened up to 'add-ons' and apps, allowing users to access features like games and third-party software from a home screen. Earlier this year, Google, which develops the Chrome browser, released software that allows developers to add voice-recognition to their Web pages, so users can browse the Web by speaking. It also released a Chrome app for its Google Keep note-taking service that syncs notes directly with its Google Drive storage service.
  Microsoft has been tailoring its Internet Explorer browser for touch, focusing on making it responsive and fast for tablets like its Surface. The latest version of Internet Explorer also is designed to work well with its SkyDrive storage service.
  Apps have stolen some thunder from browsers, especially as consumers find apps faster and more convenient to use than the Web. That has spurred some of the latest browser innovation.
  Jay Sullivan, chief operating officer of browser maker Mozilla Corp., says browsing is going to become more social through new and easy ways to share what people are browsing with friends. 'It will be more lively, quick and fun,' he says.
  Mozilla's Firefox browser has rolled out new features, such as the ability to integrate with social-networking sites so users can see updates and messages from Facebook Inc. FB within the browser's frame. It is also testing the feature with Sina Corp.'s Weibo for Chinese users.
  Mozilla also is working on embedded communication features. For instance, consumers could open up a chat screen within their browser and drag a video from a Web page into the screen to share immediately. Mozilla is also trying to persuade websites to adopt a new identity system called Persona that aims to eliminate passwords. It allows users to log into websites using existing accounts and passwords.

  Past attempts to spiff up browsers haven't always taken off. Onetime Web-browser start up Rockmelt, which once trumpeted its integration with Facebook, says its desktop browser had 4.5 million users but will be discontinued in the next few months. It has changed course to become a discovery service for finding interesting Web content.
  Tim Howes, Rockmelt co-founder and chief technology officer, said in a statement that 'browsers today are just big dumb windows in [consumers'] way.'

  Some new browser features, like file-sharing, aim to replicate functions or Web services that are already easy to access across multiple devices through services like Google Drive or Dropbox.
一些新型瀏覽器主打複製現有跨設備使用的功能或網路服務,例如Google Drive或Dropbox。
  Mr. Mattson of Maxthon says integrated features are more convenient for users. He likens some of the stand-alone services to 'using a five-pound hammer to kill a mosquito' when something simpler within the browser will do.
Maxthon的Mattson說,多元化的功能更方便。他認為「單一服務」可以比作高射炮打蚊子,而實際上用瀏覽器內一些更加簡單的功能就能實現。

原文出處 Originated from       Web Browsers Are Reinvented - WSJ.com

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